What is Sax Samurai?
What is 'Sax Samurai'?
The Saxophone Samurai is a one-of-a-kind street artist from Nagoya who plays the saxophone in the guise of a samurai wearing a braided hat. He has healed many people with his unique style, in which he holds a saxophone in his hand instead of a sword and “uses sound to cut down mental illnesses” without fighting.
The sound of the sound is so soothing and energising that it has been called 'Nagoya's moving power spot' and has even been dubbed 'Nagoya's human tourist attraction' due to the phenomenon that attracts people from all over the country.2025 The fifth person in history to be appointed 'Nagoya Tourism Special Envoy', officially recognised as a symbol of the local brand. .
The first ever “official artist” of Tsurumai Park, a registered national monument with over 100 years of history, has a total of 280,000 followers on social networking sites. They are attracting a high level of attention as 'sound tourism ambassadors' spreading from Nagoya to the rest of the country.
Even with the Corona Disaster, they continued to stand on street corners and deliver the sound of hope, and their attitude has been described as "the sound born of the streets of Nagoya", attracting hundreds to thousands of people to their weekend gigs. Even tourists get involved, and it is loved as a new Nagoya speciality.
From the streets to the concert hall, Sax Samurai continues to heal the hearts of many today.
Watch the video 'Sax Samurai'.
The activities were introduced on Fuji Television's Sun! Shine'.
Performance Style
The songs performed are mainly famous J-Pop ballads that everyone knows.
Many listen with tears in the five years since the activity.Over 1,000 gigs in total.organised.
It is creating new landscapes and stories in the city and is trulyTones created by the streets of Nagoya.The following is a list of the most common reasons for this.
'Nagoya's Human Tourist Attraction'.
Activities were recognised and the city was officially introduced as a 'human tourist attraction' at tourist information centres in Nagoya.
Rising material costs make it difficult to develop tourist facilities,
It started with a reversal of the idea of "turning people themselves into tourist attractions."
Collaboration with existing tourist attractions raises the city's appeal even further.
Became the fifth ever 'Nagoya Tourism Envoy'.
In recognition of their achievements and influence in regional revitalisation and tourism initiatives,
Became the fifth person in history to be appointed 'Nagoya Tourism Envoy'.
History of activities
2020-2023 (Corona disaster).
It will be active in July 2020 to help heal people tired of the Corona disaster.
The extraordinary feeling of the samurai appearance and the soothing sound of the music brought hope to the streets.
from this time'Nagoya's moving power spot'.To be called.
2023-2024.
Expanded performance activities on the theme of 'community revitalisation'.
When a survey showed that Nagoya was the No. 1 unattractive city, he decided that he would then become a tourist attraction himself.
2025 -.
Activities continue with Tsurumai Park as the official base.
It is now also introduced as a 'human tourist attraction' in tourist information centres.
The number of offers to perform from all over the country is increasing, and it is spreading as a culture from Nagoya.
In October 2025, he will be appointed Special Envoy for Tourism in Nagoya.
'I was moved', 'I was healed'
'It gave me strength during my battle with illness and saved me when I felt like I was losing my mind at work'
'The purpose of the trip was to meet the Saxon Samurai'.
The many appreciative comments have been a major driving force behind our activities.
Link: what people who listened said
MEDIA REPORTS
It has been introduced in many fields, including television, newspapers and radio, and has attracted a lot of attention.
＜テレビ＞
TBS 'Information 7days Newscaster' / Fuji TV 'Sun! Shine"/
NHK E-television "Numa ni Hamaite Kiteitaita" / Me-Television "Dodeska" /.
Tokai TV "News One" / Chukyo TV "Catch" / CBC TV "Chant! etc.
＜新聞・ニュース＞
Yomiuri Shimbun (including national editions) / Chunichi Shimbun / Asahi Shimbun / Yahoo News / LINE News, etc.
<Radio.
ZIP-FM 'SUPER CAST' / FMaichi 'Akari Suda x Asunaru Treasure' /.
CBC Radio "Makoto Kitano's Zubari Saturday" / Tokai Radio "one Style", etc.
More information: media case studies
Performance record (excerpts)
Aqua Walk Ogaki and Colourful Town Gifu concert (2024), 300 people mobilised.
Tsurumai Park as a performance base with special permission (from May 2024).
Performs as a Nagoya Pop-Up Artist (from 2022).
Jazz festival 'Okazaki Jazz Street' (2022/2023/2024).
Numerous other appearances at commercial establishments, tourist events and local festivals.
Identity.
Company employee by day and marketer by night.
As an experiment in 'what would happen if we marketed and branded ourselves as a product?'
Sax Samurai was set up, resulting in“Human tourist attractions”.”Successfully become a
With this experience, the company is now'Brand strategy creators'.title, and has also begun to disseminate his own experience and strategic know-how.
Prospects for the future
We aim for the day when Nagoya is known as 'Tebasaki (chicken wings), Misokatsu (miso pork cutlet) and Sax Samurai',
As a link between the city and tourism, we will continue to take on further challenges.
Stay tuned to find out where you can meet them next.