Business Conception BAR Lecture: The Marketing Strategy of Saxophone Samurai

The venue is fully booked, but you can join online for free.

Street musician "Sax Samurai" standing on the street corner in a traditional straw hat.
Behind that growth lay the marketing knowledge and experience cultivated during his time as a corporate employee.

Analyse yourself as a product and design your own unique value.
Spread awareness via social media, develop the activity into a business, and further connect it to tourism and regional revitalisation.

In this lecture, Saxophone Samurai will reveal the strategy behind his growth and the process of connecting that power to solving social issues.

• Those wanting to turn their experience and strengths into a business
• Those interested in personal branding and social media content creation
• Those involved in tourism promotion and regional revitalisation
• Those considering co-creation with local authorities, businesses, and the media
• Those involved in new business ventures or business planning

The venue is fully booked, but you can join for free online from anywhere in the country.

I will talk, across four chapters, about how to transform your strengths into a unique product, grow them as a business, and connect that power to the resolution of social issues.

Chapter 1

I will introduce the process of combining the saxophone, samurai, street performance, social media, and marketing to create a one-of-a-kind brand.

Chapter 2

I will talk about how, rather than letting it end as just personal popularity, we developed the Saxophone Samurai's ability to attract visitors and broadcast information into a project that contributes to Nagoya tourism and regional revitalisation.

Chapter 3

We will introduce the "Proud Nagoya Project", a tourism promotion project unique to Saxophone Samurai, as well as its track record in attracting visitors from outside the prefecture.

fostering civic pride from within the city while drawing in tourists from the outside

Chapter 4

I will introduce the plan to accelerate the creation of local pride and tourist attraction through co-creation with local municipalities and a planned sponsored show with a major prefectural radio station.

Know → Go → Post → Spread

The Business Design Bar is an event run by graduates of the Graduate School of Project Design where people talk about and learn from each other's business ideas.

Held weekly since November 2020, we have shared the speakers' visions, challenges, and processes of implementation through dialogue with participants.

As the special guest for the milestone 300th episode, Saxophone Samurai, who is also a Nagoya Tourism Ambassador, will take to the stage.

Please note that the project was carried out with the cooperation of the MPD Nagoya Compass (8th term alumni association).

Business Conception BAR 300th Anniversary Lecture

Wednesday 12 August 2026, 21:00 – 22:30 (scheduled)

Free to join via Zoom / No advance registration required